Impact Innovators at the Fireside

Arjé Cahn: Welcome to Impact
Innovators at the fireside, where

today I am joined by Raphael Rubens,
the CEO and Co-founder of Memomate.

Here's the thing with ai, we're all
just trying to figure out how to

make AI actually useful, and here is
one particularly practical approach.

Raphael's grandparents were Holocaust
survivors, and he was afraid that

he wouldn't be able to capture their
stories, so he decided to do something

about it and build his own interviewing
ai, um, agent, I guess, and, um, had

it interact with his grandmother.

And that experiment actually
worked out pretty well.

So as a, as a follow up, he decided
to move into an American senior

living community for two months.

To try and understand how he
could help elderly and elderly

care with AI applications.

He lived there, he ate there, he
experienced firsthand all the things

that the elderly in the community were
actually experiencing themselves as well.

So I, I think that is quite
extraordinary for founder to, to go

that deep into the customer, base.

He started with live story
biographies, but then very quickly

discovered the real problem, which
is staff drowning in paperwork.

So with their new AI assistant memo
made is now pivoting towards a,

broader application, taking away
administrative stuff from the staff

so they can focus on something
like, you know, human connection.

I think this is a great application
of AI solving for one of society's

biggest challenges, and it's a great,
demonstration of a founder starting by

listening to what people really need.

I hope you enjoy this conversation.

Raphael Rubens, you are the
CEO and co founder, founder, co

Raphael Rubens: founder, co founder,

Arjé Cahn: co founder of Memomate.

Correct Please do explain, um,
uh, the problem that you're

working on with the business.

Raphael Rubens: It just started from
an angle that, first of all, my, I

really loved listening to the stories
that my grandparents were telling me,

about, about anything, about their life.

I thought they were
very interesting people.

Um, and as a family, because they
were both Holocaust survivors,

they have been through a lot.

They were in, in, like in
camps, in, in, in, in, in

ghettos and hiding, you name it.

And we were, as a family, we
were always very, you know, eager

to write these stories down.

But we were kind of like
lazy or not, not lazy.

It's just like, yeah, we'll do it
next time when we, when we visit them.

Um, and then my, unfortunately
my grandfather passed away.

Arjé Cahn: He was very
young during the war, I

Raphael Rubens: Yeah, he was born in 1929,

so it was

like 13

or something.

13.

Arjé Cahn: So he's like, he's, he,

Raphael Rubens: he had active memories

Arjé Cahn: Oh my goodness, when
you're that, a teenager in, uh,

Raphael Rubens: So he,
so he was, he was, he was

from Romania and

He was from a part of Romania where
the, where the Nazis weren't into power,

the Romanian government was into power.

So from the area where he was, they
wouldn't, they didn't deport him.

Um, but he got kicked out of school
and, and, and all of these stuff.

And these were the things
that he remembered vividly.

But my grandmother was from another part
of Romania where they deported them.

And she was also in a ghetto, et cetera.

was born in 1935.

So she was like six years old
when, when, when it started.

So like she has memories of how
they got them out, how they took

them out of the house, uh, how
they put them on the trains.

Uh, her little brother was even,
her mom was pregnant at that time.

So her little brother was even born in,
in that camp where, where they were.

Yeah.

That history always played a role.

I mean, there was no normal dinner
where they didn't speak about it.

So they were very open about it.

Some people tend to not speak about it at
all and they were pretty open about it.

Anyway, so after my grandfather
passed away, I felt this.

Finally, I got the sense of urgency where
I said, okay, I need to do something now.

And then my grandmother also
came to me and said, Hey, I

want to write this story down.

Can you help me?

I'm a good talker, but
I'm not a good writer.

Um, so then I was Googling.

I said, well, let's hire
a biographer or something.

And that was very expensive.

It was more than 10, 000 euros.

So I was looking for a solution.

And then the whole Gen AI boom.

Arjé Cahn: actually had
this conversation with her.

Yeah.

Like what the kitchen table, like,

Raphael Rubens: yeah.

so, so I, I like, I, I, I, um, I often
told her like, Hey, I want to, I want

to like, I want to film you how you, how
you, how, like, how you tell your story.

And often when she was telling her story,
even without her knowing, I would just

record it because, uh, okay, because
I, I found, I, I already saw that.

Okay.

I might not have the opportunity
to actually sit with her and, and

like write it down because she's.

Uh, she's like very paranoid with,
with, with, with these stuff.

She was very, she didn't like
others to, to know about.

And she immediately thought,
thought, Oh, if I'm going to write

a book, who else is going to see it?

I don't want anyone else to see it.

Like she was, she was very, uh,
she's still like very paranoid with

these, with this type of stuff.

It's also something from the war.

Arjé Cahn: Is it, yeah, is it paranoia or
is it like, you know, sometimes elderly

people, I remember my own grandparents,
they didn't, they didn't want to bore

us with the details or like, you know,
you have your life, don't worry so

much about what happened in the past.

Um, but at the same time, they
did want to share the story.

Raphael Rubens: Yeah,
so, uh, well, good point.

I think it's a combination of both,
and probably they, they prefer to

just share it informally, but not in a
formal setting where we're sitting and

writing it down, like this, basically.

Before we actually started with the
biographies, after my grandfather passed

away, I wanted to create like, uh, a
memorial website I thought about building

a Facebook for dead because I saw that
in the next 10 years, like 60 or 70

percent of the people will get cremated.

And I thought that cemeteries
will become less relevant then.

So people will look for
alternative ways to commemorate

Arjé Cahn: digital way In a digital

Raphael Rubens: way.

And that's also something on
how I jumped my, in this market.

I, somebody that I knew,

Arjé Cahn: Owned

Raphael Rubens: a bunch of
funeral homes in America, in

Chicago, and I called this guy.

I said, I have this idea about
Facebook for dead people.

I want to, I want to, and I want
to sell this to funeral homes.

Can I, can I see what,
like how you're working?

So, yeah, I come to my house
and I just joined him for a

week as a funeral director.

And then I saw, okay, people are not going
to spend any money on like a memorial

website or something, mainly because the
sense of urgency isn't there anymore.

Because once somebody passes
away, they, they're not really

incentivized to put some money
or effort in memorializing them.

It's over.

It's in their memory.

And that's where I made the step.

Hey, maybe we should like focus more
on the biographies because that's

more like a living person and people
are just freaked out by death.

So that's why I said, okay, that was
kind of like a failure, I guess, but I

learned from it and all of these things
that added up to where I am today.

Right now.

grandfather your grandmother

Hey, I want to Can you help

So I downloaded JGPT on the
iPad of my grandmother savvy.

And I a simple prompt saying, act as
a very empathic autobiographer, be

patient, ask questions topic A, B, C, D.

follow up questions where needed, And
I iPad to my grandmother She was having

like fun conversations she abroad.

So I visited her again later.

Then I all of the conversations
that uh, using the keyboard.

she was using the, using, at
that time, she the voice things.

She was keywords.

She was, she was like, typing.

Um, and then I came back and
then I just said, I saw of these

conversations convert into a 10, 000
word autobiography and like I had it.

I thought, Oh, this is pretty cool.

And that time, yeah.

Uh, a, about improving
well being of elderly.

And I in that hackathon.

funnily enough, one the judges was
the CTO Microsoft for startups.

Um, I remember pitching this
to He was in that judge.

Um, and like, I had few I contact with
him and then, second that, hackathon.

Um, and a brief conversation with
him and he said, I for you because a

few things, all, in gen AI, you only
see the use people are asking the AI.

And this the first time I'm seeing
that the AI is asking people.

he found that very interesting.

And then another thing, he found
very interesting was that you're

seeing all over news, how bad is.

For people is like for younger
people be about news about,

uh, like younger people are editing
pictures to look skinnier or whatsoever,

but barely any research about the things
about AI when comes to elderly people.

And when I got this affirmation
or confirmation, I said, okay,

I should, working on this.

And then.

I did together my co founder, I knew
this elderly home, uh, in my, in my area.

gathered a group of 10, 20 elderly.

And I said, have this idea, try out.

And it was like MVP
minus, was barely product.

And they were like kind of doing
perfectly, course, but it was

some, some, some traction there.

Like people liked it.

were Hey, this so nice because it
helps to remember And I thought

this quote was very interesting.

It helps me to remember So
maybe there might be some,

some, uh, how do you say it?

positive when it comes memory cognition.

they were with the they were like, Oh my
God, I didn't, I forgot about the story.

And, and, and, and, and they were,
and he asked me this question about I

felt and I completely forgot about it.

Oh, this is so nice.

This, this is what people were
telling weren't necessarily happy

with, like the was far from perfect,
but gave them a good feeling.

And I thought was, this is enough for now.

And was kind of like
the to this mini pilot.

You did your first pilot, which is, yeah.

So the pilot was before the,
before funding, yeah, yeah, yeah.

Uh, when you started building.

So then we building, and then now it gets
even crazier because in this program,

uh, accelerated called Birdhouse.

Uh, one of like the, over
is this Belgian guy that

to senior communities in America.

he's a very guy.

And we, we connected and he
basically me this idea, like,

man, you, you should you should to
senior living communities America.

Like that's, that's the market is.

he also sells software to
senior living communities.

And he me that not him, but his
colleague, uh, like eight years ago

or something, moved into a senior
living community in San Francisco or

something and lived there for one year.

To going on.

He he says you should do the same man.

Okay,

cover but no, I like I I any I was
I was Yeah, so I'm there So he gave

me this idea and he says like like
don't know anyone that has seen

communities something in America?

and I had a he was also my neighbor and
his family real estate and they owned

a whole of senior living So we were
and we a little like drunk the party.

And I said, I have this idea
and autobiographer I want to

sell this to senior community.

Is your involved in senior
living by any chance?

Of course, my uncle, he owns, uh,
he a few senior living communities.

introduce you to him.

an email and introduced me to uncle.

Like, it's like a 30 old family business.

They like locations in
Massachusetts Rhode Island.

Uh, I a zoom with him and
I said, I have this idea.

And.

Don't judge to, want to live in your,
in like, in the senior living community

of yours for is to be living Yeah, and
also trying to, I wanted to, because

this early feedback I got about it
helped me to remember things, etc.

I wanted to this in a more
clinical setting where people

are actually living there.

, I, uh, it was very impulsive, everything,
and then that was confirmed and they

basically where people are relatively
young and we know into technology.

So go there for, uh,
for as long as you want.

I wanted to see what's, what
people are doing in the day to day,

what kind of activities do have.

How is technology usage?

interaction between staff and residents?

I just wanted to, to learn and
the director was super nice.

They I was sitting next to
him and they were doing it.

I was doing on my laptop I
noticed were like, uh, the screen.

Oh, right.

Yeah.

Like an iPad, an iPad.

I noticed, okay, to they, they,
they, they're not familiar laptops.

So I bought an iPad and
that's how navigating it.

Um, and this was working very well.

Um, and I was a few weeks and I felt, felt
we were, and but they were interacting,

they were interacting the keyboards.

So initially keyboard and that
went very then my founder briefly,

like Bill, very quickly like
this, uh, speech to mechanism.

they just had to a button and it
would record and then press send.

that's how kind of evolved.

We like after one day, I gave like
a briefing to my founders today.

This, these the things that
didn't go well, build this.

And then next day we build it.

then we would like
literally iterate from that.

But, but, but I.

If I can just say something about
this, I really like the fact that you

went to one of these communities and
you lived there for like two months.

Yeah.

Right?

crazy when you kind of submerged
yourself, uh, become one of,

one of them, so to speak.

And, um, and then you did this research.

Yeah.

Um, so, I mean, I'm not sure
every startup founder does that.

Actually, going that
deep into your user base.

Um, that was a big investment
from, from your side to do that.

Yes, I know.

But you learned a ton.

Yeah, definitely.

So it was an investment.

Yeah.

Like not a lot of people would say
I'm going to move into a senior living

community, but I, with these things,
kind of like a super impulsive.

I just went for it.

didn't too much about it.

And.

I just thought, um, I'd rather go there
for one or months and see quickly if this

works or not, instead of just sitting
eight months behind my and wait and

sending cold emails and for things happen.

Sure.

So it was.

I I rather the opposite.

It saved me a lot of time.

Right.

Yeah.

interesting.

So that, that's how I approach this.

So, so tell, let's talk a little bit
about the, the, what you learned Yeah.

From that experience.

so what I, what I learned from it, first
all, think from a anthropological of view,

I just a lot about myself and people.

And I, what I saw is when I, when I
having this conversation with them.

I said, one of the biggest problems
for for that, for these people is

that don't feel relevant anymore.

They're basically put into this, uh,
retirement home and it's beautiful.

have a chef, have a gym, they have
a pool, but they, they, they're,

they're not really relevant.

That's how they, how they feel.

And that, that's basically what I, what
I learned and said, okay, well, how

can I make You could solve for that.

Not entirely, but I I gave them
a time, or at least that the AI

able to give them a good time.

So was enough me.

All right.

So let's fast forward a little bit.

This was all with MemoMate when you
were capturing these live stories.

So, yeah.

And then, and then what happened?

while I noticed that staff members
were coming to me, were approaching

me and said, Oh, it's so nice that
you're you're doing that and that

you're giving them some attention.

Because we don't have time anymore this.

thing we're doing just filling in
stupid and doing administrative tasks.

And I wish could have some more
like interactions with them.

And that pretty interesting.

But at that time I was too
focused on the biography.

So I kind of ignored and I was
just focusing biography, biography.

And then we, uh, we had a deal with We
would try, we would like, uh, we would, we

pick two locations of this and they would.

Use our biography tool and we gave
them a ridiculously low price.

Um, because I just to show validation.

People want to for it, but
it was like, I know it.

was for months to just wire
me a few hundred dollars.

And then I saw that they were me.

And we got some other customers along
the line and they were paying me,

but they weren't, wasn't much usage.

And I say, Hey, you're me,
but there is not much usage.

What's going on here?

Yeah, no, the, the residents, uh, have
too much, they need too much help.

forget their password.

They forget their email,
their browser isn't updated.

And yeah, we don't staff
available to help them.

We have, we have this huge staff shortage.

Oh, I see.

So they difficulty actually using your
system and these staff members don't

know much about technology than the
residents These are people like, uh, mom.

So you needed to dunk down the technology.

Yeah And wasn't solving a real problem
them because, yeah, biographies.

so nice, beautiful that
you can write the story.

in the end, the is the
senior living community.

And in the end, they're looking,
they're thinking, is this

going to make money for me?

is going to reduce the
workload on my staff?

it doesn't touch on one of
these two, Um, um, categories.

It's automatically nice have,
there's not much real, there's no

real motivation for them to use it.

Well, was a willingness pay, but
I, I think in they just thought

like, ah, it's a nice guy.

He, like he was for, okay, good.

We will, we'll help him.

But there wasn't a motivation
actually from to use it.

Right.

Um, so you went to search
for alternative spaces?

Exactly.

So I spoke them.

We said, Like what
problem actually for you?

uh, and I had very open
communication with them.

They nice to me.

And then a few use case and what I saw.

big trends I saw is that, hey, since
COVID, they had to digitize it rapidly.

instance, they to invest, invest in
Health, you visiting doctors with via Zoom

instead of the hospital, uh, uh, systems.

Whenever somebody had to visit grandpa
or grandma in this community, they

had to register, not a piece of paper
because that's not, uh, hygienical.

to do it like on a, on an iPad.

So, and, and they were like
that direction a little bit.

And what I also saw is that many these.

Uh, senior living communities,
getting reimbursed by

Medicare, like some components.

And Medicaid, increasingly
asking for more information about

their, about their operations.

For instance, whenever nurse in a
room to, to chair, and whenever a

nurse comes into, in a room of a they
have ask at least five questions.

Did you eat?

Did wash?

you take your medications?

Yeah.

And it happens that nurse forgets
to that or just doesn't want to.

And then, in the end of the year,
Medicare Medigate is checking all

this information they say, Hey,
your nurse ask this question a

few times, so want my money back.

Please wire me two back.

And that's a big problem.

So these organizations are trying to
figure out how to be compliant and how

basically prepare for this digital age.

Uh, this combined with fact that
now there's also this new influx

baby boomers entering that are very
relatively tech savvy, they just

don't want play bingo every day.

they to come up with some
personalized services.

the use that I saw is that
they were required by law.

It depends by states, approximately
70 percent of the states in

America required to do surveys.

Uh, with members, with residents.

And then I asked this community
where I was in, I said, Hey,

how do you guys do that?

And one director yeah, we do it by mail.

I said, what do you mean?

And he me this, this, this
literally this mail they sent.

And, and, and said, yeah, but
nobody responds because I saw that.

Yeah.

Who's to, first of all,
who's to fill in a survey.

second all, going go the post
office and like send it back.

Yeah.

Then I with, they said, we, uh, we have
an, have an employee, they knock on door.

Hey, John, can please
fill in the survey for me?

And they, few people live so have
to knock on a few hundred doors.

Distribute the surveys, the surveys.

Then have a power two, 300 surveys with,
I know, uh, multiple choice questions.

It's like impossible analyze it.

then they entry all the data
Excel sheet takes them weeks.

And saw at the same time that, um, all,
when you look at all of the data, uh,

of the market, which they say, yeah,
elderly, 90 percent of them a smartphone.

So I thought, Oh, they're all tech savvy.

then I found out, yeah, have a
smartphone because they're just

only smartphones on the market.

They only, they use their smartphone
only for calling, like, and

that's, that's, that's the max.

Some use for YouTube
something, most calling.

Then we okay, with the biography,
let's just rid of all the user

interface for, like, logging in.

just call Okay, yeah.

Um, and saw some incredible engagement.

So the, the AI calls them.

Yeah, AI the residents,
uh, and interviewed them.

Tell me your life.

you born?

What's name of your And we that
people speaking for 40 minutes.

With the I.

they knew it was an A.

I.

Okay, so this is still the same concept.

That was still the same.

Yeah.

so we starting to
interview them the phone.

Sorry, I didn't that.

So we were interviewing them over
the phone, for their biographies and

led some to some more engagement.

And then we about the survey process and
we said, Hey, it's interviewing as well,

but it's just change of It's a survey.

And of asking them about their
life we them about experiences

here living community.

And then for first ever, said, okay,
let's do this mini again for a survey.

We need inter, from your staff.

And then they're already
happy when hear this.

Only you need from you is an of the names
of residents and their phone numbers.

And And they're getting So we did that.

literally had a response rate of like 95%.

And they were incredible insights.

instead of giving the directors just
data, such as people set aside with a food

three out of five, we said, we transcribed
everything was a user was saying we, we

assigned a score to and gave reasons why.

So John doesn't food because
not enough vegetarian options.

is cold the staff, uh, smells bad.

Um, and we give this on individual level
and that's important for the chef to know.

then we also give them levels
Hey, 70 percent of your,

your residents like the food.

And these are the reasons why,
and these are the main that we can

give to you in order to improve.

So you started with this idea of recording
a live journey and that was based on,

on a technology with an iPad and people
use the keyboard and then gradually

that turned into like phone interaction.

Yeah.

And then you figured out this
other use case for the surveys.

Which is, which is a way for
you to, to generate revenue.

Because that's something that the
community homes would be interested in.

so what's MemoMate?

Is MemoMate this?

Live recording thing, is it the use case,
the survey use case, is it MemoMate is

AI assistant for eldercare organizations.

Right, and expanding
with a number use cases.

And the interesting thing is that
don't even to look for new use cases.

They come to me with new use cases.

Another example is now we have a
new customer in Boca Raton, next

to Miami, and they were required
by law to have a physical box.

On the reception desk.

So people not satisfied, they leave
a note in the, in, in, in this box.

And then the receptionist, there's like,
I don't know, 500 people live there.

She's busy time, like to understand
people are writing because

the handwriting is not clear.

and she's writing what she's kind
of typing over what the people

saying in this, in this little note.

then she has to distribute it to
the people where it's relevant for.

So didn't food.

Okay.

has to go to the chef,
et cetera, et cetera.

And then they told Can just
a common over the phone?

So yeah.

Yeah.

And then they just, now they're just
number because we can, we can call

them, they can also call us and they
can just leave a And what I like

about it, what I love about it is
that you can maintain this, this,

uh, historical track record, right?

Because Um, if I would have given feedback
three months ago about the food, then

I'm sure the AI can can ask me again.

Of course.

Today, what has improved?

Because they're officially required,
also required to conduct mitigation

plans they survey and they always failed
doing that because it was, it wasn't

organized and they would just hear it
in the hallways, not really in an way.

ton of work.

And we can just do quality assurance.

We say, last month, like the
says now to the Hey, the food,

70 of people say the food cold.

Um, in two months, I'm to check
this again and it has to be better.

And then we just the people
again Hey, did it improve?

Yes.

No.

So with your technology, you're
improving the life of the senior.

Inhabitants of these community homes.

Also, you're improving the work
life balance of the staff, right?

You're helping the staff do a better job
and um Having like Um, and they don't have

to spend that much time on administration.

Yeah, because that's a big problem also,
because they also saw since COVID that

there is very high turnover of staff.

And now comes a whole new use case.

Hey, , we can also do staff
surveys and we can identify which

staff members are about to churn.

And we some information about their
personality, what like, what they

dislike, and we come up with personalized
incentive on how to keep them.

So that's whole other use case, and that's
a great thing about generative AI with

this new boom, with this new wave that
we are riding, you can build completely

companies with a change a prompt.

Arjé Cahn: So what about,

RAPHAEL-2: um,

Arjé Cahn: the, um,

RAPHAEL-2: the, the double

Arjé Cahn: edged nature

of technology?

This all sounds great,

But very quickly, uh, you know, people may
push back and say, uh, you know, you're

not, you're not decreasing loneliness.

You're, you're actually increasing
loneliness because there's a.

Production of human um, by
having people interact with ai.

I, would say,

RAPHAEL-2: the opposite.

I, I say, first of all,
uh, AI will never be.

Raphael Rubens: Placement
for human interaction.

What my, what our use cases that we say,
we see that in healthcare and also in

other business, but especially business
there, the staff members are dealing with

so much bureaucracy and so much paperwork
that they don't have time anymore

Arjé Cahn: So we

Raphael Rubens: are saying, Hey,
we bring, we, we leverage AI.

To streamline is boring, administrative,
bureaucratic tasks so that the staff

members can do what they're good at.

And that's this human elements.

So I would turn it around.

Arjé Cahn: hey rafael
how's the company doing

good

Raphael Rubens: I guess like
as as as an as an entrepreneur.

You probably also understand that
one day you think to I doing?

And the other day you feel
super energetic and exciting.

And now I'm on this wave

we're finally seeing some traction
mainly because we're starting to

shift at least we're not forgetting
about the biographies, but the

biographies is not our main product.

It's just a feature.

And we're right now seeing that
we're closing deals about, people

are telling us, Hey, this is.

Saving us time.

This is saving us money.

And it's just way easier.

Suddenly, it's way easier
to get calls with people.

It's easier to, um, to
schedule follow up meetings.

Arjé Cahn: have a

Raphael Rubens: very nice pipeline of,
companies that want to work with us.

Um, and the only thing that's
stopping us at this point.

Or at least that it's a challenge is
that sales cycles are just very, very

long in this six months to 18 months.

Arjé Cahn: it's

Raphael Rubens: always the race
between the bird, between the runaway

versus the, uh, the, the pipeline.

So, but, but overall, like we,
a very nice deal a few days

deal

Arjé Cahn: you is, I assume, a,
an elderly home, or it's like a

So it's a number of them a group

Raphael Rubens: ideally a chain,

Arjé Cahn: you're selling to a chain.

Yeah.

Raphael Rubens: Yeah.

So I ideally, like we are targeting
chains, first of all in the right

geographic location, so in a
location where they're required

to, to do these surveys by law.

And then I'm also trying to find out,
so I know in which states it required

in AMLO cocaine in which state is the
highest concentration of senior livings.

And that's what I'm trying to so

Arjé Cahn: let's fast
forward a little bit.

So you, you, you mentioned the year 2040.

Yeah.

And I did a little bit of math in my head.

By 2040, I will be 72.

So I'll be in your demographic.

Yeah, yeah.

Raphael Rubens: There's still time.

There's

Arjé Cahn: still time.

So I envision myself being a user,
uh, a consumer of your product.

Set of products probably by that time.

What that going to be like?

What's Memomate in 2040?

Raphael Rubens: So in a very
abstract way, we really see ourselves

becoming DAI assistant for elderly
slash elder care organizations.

That's the very high level.

And if we're drilling this down, I
just see from my experience working

there, like, there, living there, is
that there's lot of these processes

that are just so time consuming.

Right now I'm focusing on these
surveys, but then there's also,

onboarding of a new resident.

And what they have to do is that they
have to so many documents from doctors,

Arjé Cahn: from

Raphael Rubens: lawyers.

Uh, and they have to do a whole interview

Arjé Cahn: of the person,
all of that administration.

Yeah.

Raphael Rubens: I really see myself as
this very boring AI assistant that's

going to streamline all these stupid
administrative tasks so that these people

can focus on what matters, which is
human interaction and making sure that

these happy and good about themselves,
both staff members And You can of course

extrapolate this to other verticals.

Arjé Cahn: You know what I'm seeing
you do or talk about is you very

deeply invested in this demographic,
the userbase, and you know you went

Inside that community experience what
they would experience, and you started

looking for use cases right there Right,
and then you pivoted from the original

original use case to this new use case.

So, you're fifth generation You're
very actively searching for the

right problem within this target
audience, I think is very admirable.

Thank you so much, uh, uh, Rael, this
was, this was incredibly insightful.

Thank you.

All the best.

Raphael Rubens: Thank you for having me.

Arjé Cahn: Cheers.

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at the Fire site today.

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